Legal keywords are among the most expensive and competitive in all of search. A criminal defense firm and a family law practice need completely different keyword strategies, content approaches, and conversion paths. Over 70% of legal searches have local intent, making Maps, local pack, and geo-modified keyword optimization essential. Attorney advertising rules vary by state bar, requiring SEO content that is accurate, compliant, and built to establish the trust signals that legal consumers demand.

Our six-step legal SEO framework covers every factor that determines where your firm ranks and how many case leads you generate. We start with a comprehensive legal SEO audit and competitive analysis, then optimize your local search presence and Google Business Profile. We build a technical foundation optimized for law firm websites, develop practice-area content strategies, build legal authority through quality link building, and track performance with case lead attribution reporting.

We build specialized SEO campaigns for attorneys across multiple practice areas including criminal defense, personal injury, and family law. Each strategy is tailored to the unique search patterns, competitive dynamics, and conversion behaviors of the specific legal niche. Our criminal defense lawyer SEO, personal injury lawyer SEO, and family lawyer SEO services are built for the Atlanta market.

Every legal SEO engagement includes Google Business Profile optimization, practice-area page SEO, technical site health monitoring, legal content strategy and creation, authority and link building from legal directories and publications, and monthly reporting with case lead tracking. We focus on the work that moves rankings and generates qualified case leads—no vanity metrics or fluff.

Most law firms see measurable improvements in rankings and traffic within 3-4 months, with significant case lead increases by month 6. Legal SEO is highly competitive, so building sustainable authority takes longer than less competitive industries. We set realistic expectations during our initial consultation and provide transparent monthly reporting on progress.

Legal SEO services typically range from $2,500 to $7,500+ per month depending on the number of practice areas, geographic targets, and competition level. Solo practitioners and small firms generally invest $2,500-$4,000 monthly, while multi-practice or multi-location firms may invest $5,000-$7,500+. We provide custom quotes after analyzing your specific competitive landscape.

Absolutely. We work with solo practitioners, small firms, and mid-size practices. Our strategies scale to fit your firm's size and growth goals. Solo practitioners often see the fastest ROI because they can be more agile in implementing our recommendations, and we can focus resources on a single practice area.

We track keyword rankings, organic traffic, and local search visibility, but most importantly we measure qualified case leads generated through organic search. Using call tracking, form submission analytics, and conversion attribution, we connect SEO activities directly to new client inquiries so you can see exactly how your investment translates into cases.