Home service searches are fundamentally different from other industries. They're driven by urgency—a burst pipe, a broken AC, a roof leak—and dominated by Google Maps results. Over 80% of homeowners choose contractors from the top local search results. Service-area coverage, review profiles, seasonal patterns, and trust signals like licensing and insurance all play critical roles that generic SEO strategies fail to address.

Our six-step contractor SEO framework covers every factor that determines where your business ranks and how many calls you generate. We start with a competitive and keyword blueprint focused on job-intent keywords, then optimize local SEO and Maps visibility. We build service-page SEO for every job type, create a solid technical foundation, develop content that wins jobs, and track performance with call attribution reporting.

We build specialized SEO campaigns for home service contractors across multiple trades including HVAC companies, plumbers, and roofers. Each strategy is tailored to the unique search patterns, seasonal dynamics, and conversion behaviors of the specific trade. Our HVAC SEO, plumber SEO, and roofer SEO services are built for the Atlanta market.

Every contractor SEO engagement includes Google Business Profile and Maps optimization, service-page SEO for each job type, service-area and location strategy, technical site health monitoring, content strategy and creation, authority building, and monthly reporting with call tracking. We focus on the work that moves rankings and generates qualified phone calls and booked jobs.

Most home service companies see measurable improvements in rankings and traffic within 3-4 months, with significant call volume and lead increases by months 6-9. Timelines depend on your current authority, the competitiveness of your service keywords, and the strength of competitors in your area. We provide transparent monthly reporting so you can track progress.

Contractor SEO services typically range from $1,500 to $5,000+ per month depending on the number of services, geographic coverage, and competition level. HVAC and roofing SEO in competitive metro areas may require investment at the higher end. We provide custom quotes after analyzing your specific competitive landscape.

Yes. Many contractor clients started with heavy dependence on lead generation platforms and have gradually shifted budget toward SEO as organic rankings strengthened. Organic leads cost nothing per-click and tend to be higher quality because the homeowner found you directly rather than through a platform that sells the same lead to multiple contractors.

Extremely important. Reviews are a major ranking factor for local search and the primary trust signal for homeowners choosing a contractor. We implement review generation strategies that help you consistently earn reviews from satisfied customers, building both the social proof that converts visitors and the trust signals that improve Map Pack rankings.