Fix What's Holding Your Site Back
Technical issues can tank your rankings even if you have great content. We identify and fix crawl errors, speed problems, mobile issues, and structural problems that prevent Google from properly understanding and ranking your site.
Core Web Vitals: Google's Page Experience Metrics
Google uses these metrics to measure user experience on your site. Meeting these benchmarks is now a ranking factor that can give you an edge over competitors.
Largest Contentful Paint
Target: < 2.5 seconds
Measures loading performance. How quickly does the main content of your page become visible to users?
Interaction to Next Paint
Target: < 200ms
Measures interactivity. How quickly does your page respond when users click, tap, or type?
Cumulative Layout Shift
Target: < 0.1
Measures visual stability. Do elements on your page shift around unexpectedly while loading?
Common Technical Issues We Fix
These are the problems we see most often during technical SEO audits—and how we solve them to improve your rankings and user experience.
Slow Page Speed
Large images, unoptimized code, slow servers, and render-blocking resources that frustrate users and hurt rankings.
Solution: Image compression, code minification, caching, CDN setup, and server optimization to achieve sub-3-second load times.
Mobile Issues
Sites not properly optimized for mobile devices, failing Google's mobile-first indexing requirements.
Solution: Responsive design fixes, touch target optimization, viewport configuration, and mobile speed improvements.
Crawl & Index Problems
Important pages blocked by robots.txt, noindex tags, or poor internal linking preventing Google from finding content.
Solution: Robots.txt audit, sitemap optimization, internal linking improvements, and crawl budget management.
Duplicate Content
Multiple URLs serving identical content, diluting ranking signals and confusing search engines.
Solution: Canonical tag implementation, 301 redirects, parameter handling, and content consolidation strategies.
Security Issues
Missing HTTPS, mixed content warnings, or security vulnerabilities that trigger browser warnings.
Solution: SSL implementation, mixed content fixes, security header configuration, and ongoing monitoring.
Structured Data Errors
Missing or incorrectly implemented schema markup that prevents rich snippet eligibility.
Solution: Schema.org implementation, testing, validation, and ongoing maintenance for rich results.
Who Technical SEO Is For
If your site isn't ranking as well as it should despite having quality content and backlinks, technical issues may be the culprit. Here's who benefits most from a technical SEO engagement:
- Websites experiencing unexplained ranking drops or penalties
- E-commerce sites with large product catalogs and complex navigation
- Businesses launching new websites or going through redesigns
- Sites with consistently slow loading speeds on mobile or desktop
- Companies experiencing indexation issues (pages not appearing in Google)
- Businesses preparing for or recovering from major algorithm updates
- Websites built on older platforms needing modernization
- Companies with multiple domains or subdomains requiring consolidation
- Sites with complex JavaScript frameworks (React, Angular, Vue)
- Businesses with international audiences needing proper geo-targeting
What's Included in Our Technical SEO Services
- Comprehensive technical SEO audit with prioritized recommendations
- Site speed optimization and Core Web Vitals improvements
- Mobile-first optimization and responsive design audit
- Crawlability analysis and indexation fixes
- XML sitemap creation, optimization, and submission
- Robots.txt configuration and optimization
- Schema markup implementation (LocalBusiness, FAQ, Product, etc.)
- HTTPS configuration and security audit
- URL structure optimization and canonicalization
- Internal linking architecture improvements
- Duplicate content identification and resolution
- 404 error management and redirect strategy
- JavaScript rendering analysis and fixes
- International SEO and hreflang implementation
- Log file analysis and crawl budget optimization
- Structured data testing and validation
Our Technical SEO Process
A methodical approach to identifying and resolving technical issues, ensuring nothing is missed and all changes are properly validated.
Technical Audit
Deep-dive analysis using Screaming Frog, Google Search Console, and proprietary tools. We examine every technical aspect affecting your search visibility.
Prioritization
Issues ranked by impact and effort. We focus first on changes that will move the needle most, ensuring efficient use of development resources.
Implementation
Hands-on fixes or detailed developer briefs. We can implement directly or work alongside your dev team with clear specifications.
Validation
Testing and verification of all changes. We monitor rankings, crawl stats, and Core Web Vitals to ensure improvements stick.
How We Measure Technical SEO Success
Core Web Vitals
LCP under 2.5s, FID under 100ms, CLS under 0.1 - meeting Google's page experience standards
Crawl Efficiency
Ratio of pages crawled vs. pages indexed, ensuring Google finds and indexes your important content
Page Speed Score
Mobile and desktop performance scores in Google PageSpeed Insights and Lighthouse
Index Coverage
Percentage of submitted pages successfully indexed, with zero critical errors
Crawl Errors
Reduction in 404s, redirect chains, server errors, and other crawl issues over time
Mobile Usability
Zero mobile usability errors in Google Search Console
Technical SEO Frequently Asked Questions
Let's Fix Your Technical Issues
Get a comprehensive technical audit and discover exactly what's holding your site back from ranking higher. We'll provide a prioritized roadmap for improvement.
Or call us at (470) 851-4736